Tuesday, 19 January 2010
Q- Textual Analysis
The mast head is in a square box , the white 'Q' is on a red background. This is part of the brand identity so people can identify the magazine quickly. The name for the magazine used to be 'cue' but they changed it to 'Q' so that it didn't get confused with a cue for snooker. Under 'Q' there is a slogan which the audience will always relate to the 'Q' magazine, which is easy to remember as it is catchy. 'A different take on music' this makes people think that this magazine is unique from any other. The colour scheme is very simple which makes it sophisticated this would attract an older more sophisticated target audience. There isn't loads squashed onto the front cover, it is very simple this puts the main focus on the masthead. The well known bands in the right hand corner are in bold. This is so that the reader can easily see what is going to be in the content of the magazine. This will also persuade them to buy Q. The word 'exclusive' is written in red writing so that it stands out this will make the reader think that they are going to find out something amazing thats never been heard before. 'SEXY BEAST' is ambiguous as it not only describes Lillen Allen but the the animals next to her. The use of black and the use of words like ' 'her wicked, wicked ways...' makes you think that inside you will find out more about Lilly Allen's dark side this will attract people to want to read inside. In the picture Lily Allen is half naked, it is sexy but still classy this will still attract the target audience especially the males. Lilly Allen has clear eye contact with the reader, its a very sexy look so it is like she is trying to seduce you into reading the magazine. The number 25 in the circle attracts the readers attention and makes them think that they are getting alot for their money.The price of the magazine is in very small print. This could be because the price is quite high or the buyer may not be bothered as to what price it is. This magazine is published by the same magazine as 'Karrang' but they are obviously created for two target audiences. Published by Baur London Lifestyle Ltd
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