These figures show that most of the sales for magazines decreased in 2009 compared to 2008. The only magazines that had more sales than in the previous year were 'Classic Rock' and 'The Fly'. And these only went up by a small percentage. This could be because people are saving their money as we are in recession. This means people would cut back on things that aren't essential. Another reason for the decrease is that people have more access to the Internet, where they can find out more about music. People can now download music off the Internet. This means that I have to make my magazine different from any others so that people will want to buy mine over any of the others. I will have to have a unique selling point such as a free gift as there is a very competitive market. I will have to find a gap in the market that no other magazine caters for.
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